Karen Cordeiro

Director of Marketing Communications

Biography

Karen Cordeiro is the Director of Marketing Communications at Driven Properties. She joined in 2023 and provides innovative, high-impact marketing solutions aligning with the expectations of the company’s internal and external stakeholders.

Since 2008, Karen has overseen marketing services for various clients spanning B2B and B2C sectors — notably, the ENTERTAINER, PwC Middle East, Aimia, and Del Monte MENA. She is a Certified Loyalty Marketing Professional (CLMP) with expertise in customer behavior, loyalty programs, and data-driven marketing.

Karen is passionate about crafting and implementing global marketing strategies to boost sales, customer engagement, and retention across diverse regions.

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